Mirages | Interactive Hologram

Design Brief: The goal of this project is to design an intelligent system based on the breakthroughs in new technology such as machine learning, UbiComp sensing, and crowd based intelligence. Mirages is an interactive hologram that transforms large-scale festivals into a living social entity.

Work presented by Xiaowei Jiang, Nirman Bisla, Iris Chen in 5 weeks | 2014
My contribution | photoshop, video making, audio editing, scenario drawing, design discussion
Project completed in the course “Interaction Design Studio” under the instruction of John Zimmerman


Mirages | Process



Given the topic of intelligent environment, we decided to design for Coachella, a large scale music festival. To better understand the experience and expectations of concert goers, we interviewed eight people both in person and via skype. After these interviews, we clustered all the findings and created an affinity diagram.

Three key findings emerged: exclusive experience, shared simultaneous experience, participating and co-creating the experience.



Based on those key findings, we started to generate design concepts, and came up with seven concepts including ‘Selfie Fairies’, ‘Music Decision Trees’ and ‘Interactive Holograms’. These concepts were communicated in the form of storyboard to facilitate the coming speed dating phase.



To test how concert goers think about our design concepts, we used a method called speed dating. We created a script and a storyboard for each concept and asked about interviewees’ opinions on them. Interviewees also ranked these design concepts based on whether they were willing to pay for them. By analyzing these feedbacks, we chose the concept of ‘Interactive Holograms’ as our final design concept, and created our personas.



In order to communicate how these holograms are created, we started from where Coachella’s Hologram experts meet with the DJ Costeau’s team. Moving on to experience itself, we builded several possible interactions between concert goers and holograms. Based on the feedback we got from our critique, we started to think about how we could design interactions basing on existing body movements, and communicate the social aspect of this experience.



We created a video sketch before the final video. In this way, we can test our script to see how long it will take, and ask for opinions on our visuals. After this critique, we greatly shortened our story and changed the sequence of some scenarios.


With the constraint of time and location, we decided to photoshop three layers of images together to create our scenarios. These three layers of images are existing backgrounds, characters, and holograms.

Skills Interaction Design