BUSMART | Entrepreneurship
BUSMART is an android application providing accurate bus arrival times for city passengers. It locates buses by tracking the location of passengers instead of the GPS of buses. In this way, it offers a service that is more flexible to expand and less expensive to maintain. As the only designer in this multiple disciplinary team, I was responsible for product positioning, user research, function mapping, interaction and interface design. This project was the winner of the 2013 Tsinghua-Berkeley Global Technology Entrepreneurship Program.
Individual project presented in 3 months | 2012-2013